The Client: Expedia

The Brief: Get travelers who are holding back their plans to have the confidence to book a domestic vacation this summer.

The Solve:

• By restoring their faith in the simplicity of booking a trip.

• By utilizing images of mazes, puzzles, word searches, and connect the dots to demonstrate that booking with Expedia takes all the games and gimmicks out of travel.

• By utilizing transit ads because they’re already on the go so why not encourage them to go further?