NO CEILING
BRAND CAMPAIGN
LEXUS - SOICAL
CAMPAIGN GOAL: Shift perceptions of Lexus from a brand centered on engineering perfection to a brand that creates emotionally engaging experiences with human-centered product innovations.
LEXUS - SOICAL
CAMPAIGN GOAL: Shift perceptions of Lexus from a brand centered on engineering perfection to a brand that creates emotionally engaging experiences with human-centered product innovations.