Pavement Coffeehouse

Red Eye

Radio Ads

Product: The Red Eye is a cup of drip coffee with an added shot of espresso—available hot or iced.

Key Message: One Red Eye is all you need to get through an entire day.

Target Audience: Students. They have busy schedules and are always on the go.

Script

Required Talent: 2

:30

BOYFRIEND: My girlfriend is a tea drinker.

SFX: Loud sipping sounds.

BOYFRIEND: Which is fine, but she drinks like 10 cups a day. Then leaves the mugs everywhere.

SFX: Sound of cups crashing together.

GIRLFRIEND: Shoot, Sorry!

BOYFRIEND: She also seems to get up every five minutes to…

GIRLFRIEND: Babe, I have to pee.

SFX: Boyfriend sighs loudly

BOYFRIEND: And even after all of that, she still…

SFX: Girlfriend snores loudly

BOYFRIEND: (Whispering) Seems to fall asleep before the days even over, which is why I have a Pavement Red Eye every day because someone needs to be awake to get her back up again.

SFX:  Girlfriend yawns.

GIRLFRIEND: I think I’m gonna need another cup of tea.

BOYFRIEND: How about we run to Pavement and grab a Red Eye instead?