Tesla “Model T”
The Tesla Model T is an imagined automobile similar to the current models on the market only this model is available to consumers at a much more inexpensive price. The first Video was designed to be a short-from YouTube preroll ad while the second was designed to be a reveal video for the car meant to be screened at the release event and at events such as the Super Bowl.
The Copy
Model T
“Bringing Us Closer.”
“Closer to the Future.”
Electric cars are the future.
“Closer to Zero Emissions.”
One of Tesla's main goals is to decrease carbon emissions and eventually create a zero-emissions car.
“Closer to Home.”
Highlights Tesla's Charge from home feature.
“Closer Together.”
With this model, electric cars will be more affordable, and more accessible allowing Tesla to unite people under their mission.
Out of Home Ads
Bus Shelter and Billboards in the following Cities: Chicago, Madison, Milwaukee, Denver, Minneapolis, Philadelphia, Nashville, Houston, Austin, Detroit
The Teasers
To be rolled out prior to the official reveal of the vehicle.
Medium: Social Media, OTT Ads (static ads when content is paused), YouTube Ads, Online Banner.
Timeline: Teasers will be released gradually starting 30 days before the reveal day.
Strategy: Teasers will be conversation starters, especially on social media, to create buzz for the next mystery Tesla model.
The Team:
Copy: Hillary White
Video: Hillary White
Strategy: Alex Prasad
Art: Idil Us and Manqui Zhang