copy | concept | experiential
An event that makes the invisible world behind every creator visible and brings it to life across spaces you can step into and experience.
Gaming. Creating. Productivity.
Three experiences, each one built to feel like its own dimension.
“Level up Your Workflow.”
This activation was built not only to promote the Windows ultimate college bundle but to connect with students with creators, turning everyday tasks into proof that Windows powers every side of student life and beyond through engaging campus activations.
Top creators connect with students, turning everyday tasks into proof that Windows powers every side of student and creator life. We had the pleasure of patnering with Alix Earle, Josh Richards, Olandria Carthen, and more to bring interactive fireside chats and activities to seven college campuses across the US.
“A world that powers yours.”
In the initial concepting phase, we wanted to infuse the personality of each influencer into the activations, allowing them really connect with students and show them how they authentically use Windows products in thier own lives as creators.
Our design system works to create coheasion around each of the three experiences, and at the center of it all, the Window logomark itself. Icons created for each activation in Windows signiture colors come together to form a complete system just as Windows products work in tandem to create a framework for productivity.
Along with our mainstage, we staged unique areas for each of our categories, where students could grab a seat, mingle, and expreince Windows products though interactive prompts.
We created an endless number of print materials form, wayfinding signage, speaker introduction cards, interactive prompts, and informational material about the ultimate collage bundle.
“Gaming. Creating. Productivity.“
We wanted to create merch that not only commerated the event but something that students would actually wear and use. We had custom stickers, tote bags, and tour tees printed and avalible to students on each campus.
All the elements of this event came together to create an expereicne that was just as interactive as it was informative. We made seven stops on this nationwide tour. incuding my very own alma mater, University of Houston. Goooo Coogs!