Guayaki Yerba Mate

Guayaki currently relies on a “self-distribution model” which utilizes their own social media pages as well as a team of college ambassadors and influencers. To reach a larger audience, I’m recommending that they run a series of ads featuring copy that highlights not only the function of the product but also addresses the consumer directly.

The Copy:

“A more YOU awake”

Yes, YOU! The drink that’s going to wake you up and keep you focused so you can do you without any of the annoying artificial additives of energy drinks or the unfortunate side effects of coffee.